[BRANDING] [RESEARCH] [UX DESIGN] [UI DESIGn] [WEB DESIGN] [mobile design]
TradeFloor is a successful FinTech startup based in Sydney, Australia. We provide trading software for financial brokers, advisors and private traders to buy/sell options, optimise their trading strategies and manage financial risk in real-time.
My role as UX Designer is to lead the design function which entails taking our products through the design process from start to finish: conduct user research, create user personas, develop the site's information architecture to plan the user's journey. I use this information to help design initial interface mockups for our products and conduct usability testing before developing high-fidelity prototypes. I then collaborate with the tech team to implement the designs.
My goal is to create experiences that are intuitive, simple, memorable and user-centred.
Options Trading Software Design
Mobile (iOS & Android), tablet & desktop
SIMPLE, INTUITIVE DASHBOARD DISPLAY
The design challenge was to not only create a simple, easy to use, dashboard interface that displayed all the necessary information for a user upon logging in, but also to design mobile specific interfaces for both iOS and Android.
I achieved this by leading brainstorming sessions with the team and conducting user research in order to understand what information is most relevant to our customers and how they would likely interact with TradeFloor on their mobile. This allowed me to re-design an improved user-centered dashboard and launch TradeFloor on mobile.
Easy to use charting software
This is one of TradeFloor's main points of difference: a comprehensive, real-time, interactive charting package.
However, the user feedback was that charts were often complicated and confusing to use. Therefore, the key goal when re-designing this page was to ensure it was simple and de-cluttered whilst displaying a huge amount of detailed information.
By conducting user research and usability testing, the final product allows users to easily interact with the charts and benefit from its detailed functionality - making TradeFloor's charting feature even more competitive.
TRADING APPs: options trading cookbook
This features allows users to access and view different option trading strategies in a really simple and clear way before implementing the strategy in their trade.
Prior to my re-design, the user feedback was that it was a confusing screen to understand and navigate especially given the lack of information and details for each strategy, many users were leaving the site.
This new design is based on significant user research and testing to arrive at a solution that is clear, easy to understand and helps up-skill more novice traders.